One of the major factors that you have to consider when you’re working with SEO at any level is the rate at which your site is crawled. You could find this information out by doing a variety of things, including getting proper analytics installed on the backend of your page. Without even the most basic of analytics, you will not be able to gauge whether or not your page is getting crawled correctly or even if it’s gaining in traffic. It’s with that in mind that you should definitely have a look at the metrics that are being used to create your search engine optimization strategy. If you don’t know any of this information, then perhaps you should hire a SEO firm that will help you with this process. Without knowing the crawl rate, or at least where the traffic is coming from and whether or not you have a high bounce rate, your efforts in gaining traffic will get stifled.
In regards to traffic generation, there are 3 major SEO tips that you should consider when you’re trying to get a bit of a boost in your rankings. Crawl rates matter, and invigorating them can be as simple as going through the following 3 steps every time you update your site, or even blog.
Step #1: Link Your Updates/Articles To Social Media
If you aren’t already using the social media websites that are out there today, it’s time to join them. Make sure that you fill out the profile information on each site correctly, and focus on making friends on the pages before you start throwing your link around. Too often, businesses will jump on social networks and start to post links straightway and that’s a problem. If you get marked as a “spammer” you will not only cripple your ranking, but you will lose out on what some analysts are calling a “captive audience”. Once you’re set up and have a small following, link your updates keeping the full URL in tack. Don’t overdo it here, do this every now and again and watch your crawl rates.
Step #2: Upload A Video To YouTube
You may not have any videos, but that’s ok. You could either upload a public domain video that is related to your industry or you could make a quick one with your phone or laptop. Think about what you want to say and what message you want to convey to the internet, or just find a relevant public domain work that will illustrate what you want to state with your company, brand, or ideas. Once you find something or record it, upload it to YouTube and fill out the information forms. In the forms write relevant information about the video, then add your URL and correct keywords within the proper areas. This may not generate more than a few hundred views, but within 24 hours your video will have powerful SEO pushes and help you get noticed over time.
Step #3: Ping Wisely
Pinging is nothing new. Bloggers use it all the time when updating their page. This is simply a message that tells search platforms that you’ve updated your site. That dispatches the crawlers and you get linked moving forward. This may seem like a simple thing, and it is, but you need to be very wise about this. When discussing SEO tactics, some people frown on pinging too often and some discuss how it could actually hurt your traffic. To make sure you comply with the best practices, you need to ensure that you find a good site to ping and then use their services sparingly. This will ensure that you get a bit of a push here and there, and not just desperation announcements.